Hello! I am Fernanda,

a Brazilian Attorney and Transpersonal Therapist turned UX | UI Designer.

I hold a User Experience Design Diploma from BrainStation Miami, a Law degree, and a graduate course in Transpersonal Psychology.

Read more about my background in the About tab.

My Projects

Marketing Website

I developed a marketing website to promote the HypeHunt app, focusing on increasing visibility, fostering user engagement, and driving downloads. Targeting Millennials, my strategy highlighted the app's unique features and value, demonstrating the importance of a well-crafted digital presence in the competitive app market.

Design Sprint

In this team project, we optimized The CLEO Institute website to increase donor engagement and highlight their value proposition.

Capstone

To address the challenges of secondhand market online shopping, I designed HypeHunt, an app that allows users to find reliable sellers and products on a single platform.

Mid-fi focused

The problem space for this project is rooted in the alarming statistic that Brazil ranks third worst in mental health among 64 countries. I was challenged to build mid-fi wireframes addressing the critical issue identified in the early stages of the Design Thinking Process.

Stay tuned for the next project. There's a lot to come!